PPC Services
Pay-per-click (PPC) marketing is perfect for fast acting results as it allows you to run highly responsive marketing campaigns consisting of traffic which is driven instantly to your website through keywords you want to be found on.
Pay per click marketing in simple terms are the Sponsored Links’ or ‘Sponsor Results’ you will see when you type in any search term within the Google or Yahoo search engine. The originality of paid search is the way that the marketing works. Pay per click is a marketing model driven by the activities of the ‘searcher’. Unlike other marketing campaigns, Paid search marketing is not intrusive. The visitor is the individual in control as the paid search results are driven by their search query. Anybody searching under your key terms has a vested interest in your service/products.
Why choose PPC marketing?:
It is suggested that over 80% of searches for websites are done via search engines. A pay per click campaign implemented by PPC specialists can help achieve vast levels of traffic to your site resulting in increase in sales/leads. The Pay per click industry is becoming one of the fastest moving marketing campaigns today and your competitors may be already having success through PPC. Without being listed you are letting your competitors take the 80% of search traffic without them even crossing your service. Having a PPC identity enables you to be seen whenever terms relating to your business activity are searched upon.
Why choose PPC Leeds?
PPC Leeds knowledge of pay per click management stems from running small campaigns for local businesses up to large scale pay per click campaigns for international known companies. This different scope of clients highlights PPC Leeds experience at both ends of the spectrum. This knowledge would be a benefit to any small/medium sized business within Leeds and the surrounding area. PPC Leeds is run solely by Ryan Gibson, an online marketing specialist with extensive knowledge of the industry. We consider ourselves to be industry standard (agency standard) and pride ourselves on delivering highly detailed and measurable PPC campaigns.
Pay Per Click (PPC) Services on offer:
PPC Leeds offer the following paid search services.
Keyword research:
Keyword research is the practice used by us pay per click professionals in order to find and research actual search terms of which people enter into the search engines when looking for a typical outcome. Our keyword research is extensive and relevant only to your business needs. Our knowledge of PPC enables us to find the correct long tailed keywords, related only to the desired traffic you want to attract through PPC.
Competitor analysis
We believe competitor analysis is a crucial fundamental principle of our PPC activity. PPC Leeds has numerous tools at our disposal in order to analyse the trends, activities and related keywords your competitors are bidding upon. This knowledge of the competitors allows us to build upon their searches to enable your pay per click campaign to become more profitable. Our extensive research into your field (particularly your rivals) enables you to be at the forefront of your potential consumers mind.
Keyword generation
One of the key principles of pay per click marketing is to be seen where your competitors are not. PPC Leeds believe strongly in defining those key terms which may be unseen by those competitors. PPC Leeds has access to extensive keyword generation tools along with knowledge gained throughout success ppc management in the past. This knowledge enables us to generate detailed and cost efficient keyword lists to help drive relevant traffic to your website, thus delivery sales/leads to our customers.
PPC Ad Production
When implementing a successful paid search campaign it is crucial to produce ad text which will drive the visitors to your website. Ad text is essentially one of the most important components of Pay per click marketing as it’s what entices the consumer to your website. PPC Leeds has knowledge of producing successful ad text to drive traffic to numerous websites and have the relevant experience at what works and what doesn’t work
Conversion Tracking
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Landing Page Analysis
In paid search a landing page is the page that appears when a potential customer clicks on the paid search advertisement. Part of the PPC Leeds process is identifying the best landing pages on your website for the relevant search terms. For example: If the consumer searched for Retro footwear then the landing page would need to be relevant to the keywords used. Merely sending the consumer to the websites homepage will increase the amount of people who then navigate away from the page. Having the paid search ad navigating to a page optimised for relevance to the search term will help increase the conversion rate.
Analytical Reporting
As part of paid search marketing PPC Leeds offer all clients bi weekly or monthly reports on the campaigns. These reports consist of the level of click through, revenue achieved, impressions per key word, return on ad spend to name a few. The reports outline in depth the performance of the accounts. This enables the clients to have an in depth view of the ppc activity and enables them to make any recommendations for future months.
Campaign Management
Campaign management involves the continued monitoring on a daily basis of campaigns including max cost per click, keyword refining, implementation of negative keywords and the monitoring of underperforming key search terms. In a nutshell campaign management is making sure our hard work becomes fruitful and we build upon what we already have. Campaign management is a daily job which in principle is the process of everything involved within running a success PPC campaign.
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Get in touch! 
As the social type, I am available to reach through a number of social media locations. Dont hesitate to contact me.
Tel: +44 (0)113 2252677
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enquiry@ppcleeds.co.uk
Ryan Gibson
ppcleeds
Ryan Gibson